Tim Rundle Wood and Henry Twoodle Co Natural Home Scents

Founder’s Story

Twoodle Co was born as a result of a near tragedy, as founder Tim Rundle-Wood explains: “We moved into a new flat and to make it more homely I purchased Reed Diffusers from the local supermarket and put one in each room. Henry (Tim’s Spanish Water Dog) followed me around trying to get a sniff at what I was doing, so, not thinking anything of it, I let Henry sniff the Reed Diffuser, within seconds I knew something was wrong”.

Unbeknown to Tim, the Reed Diffusers he had purchased were full of toxic synthetic chemicals that can be fatal to pets.

“Henry began acting very strangely, so I tried to comfort him and saw that he was frothing at the mouth. He seemed to be frozen to the spot, so I tried to move him and he gave out a blood-curdling squeal. It was at that point that I knew this was serious, so I called the vets immediately”.

Henry was put into an induced coma and after a week being expertly cared for, he pulled through and was well enough to come home.

Tim was told by the vet that Henry had suffered from inhalation toxicity, caused by sniffing the synthetic Reed Diffuser directly and so he decided to investigate.

Tim and Henry inside the Shoreditch Store Twoodle Co Natural Home Scents

“I unearthed a shady world of synthetic fragrances mixed with nasty chemicals such as hormone inhibitors and petro-chemicals, all hidden legally under words like Fragrance, Aroma and Parfume. This shook me to the core and I’d been let down by the brands I trusted, as I felt misled by their packaging and marketing, which made me believe these products were made of natural ingredients”.

Click here to see the list of almost 4000 chemicals that are allowed to be legally hidden.

This prompted Tim to design his own natural scents, each of which are inspired by his happiest memories, and created using essential oils.

Visit our London store twoodle co natural home scents

Our Vision

Our vision is to create scents that go back to the way things should be – natural. We are challenging the world of synthetic fragrance and hidden chemicals and we are leading the way by being 100% transparent with our ingredients.

100% Natural Ingredients

We only use 100% natural ingredients. All our scents are made using essential oils and absolutes. All our bases are made from vegetable waxes (candles) and vegetable glycerine (Room Diffusers). Any decoration are food grade ingredients (such as flower petals) and all our glitter is biodegradable Cosmetic EcoGlitter. Our glitters are produced using a special biodegradable film which is taken from sustainable and responsibly sourced eucalyptus extracts.

100% Ethical

We are an ethical brand through and through. All our materials and ingredients are certified cruelty free and vegan by PETA. All are free from animal and insect ingredients/processes and no animal testing takes place at any point of production. Our products are vegan by design. All our ingredients and materials are ethically sourced. We make sure all the producers of our raw materials and ingredients are paid a fair wage. Our team based in the London store are paid the London Living Wage as we believe our work force should be paid fairly.

Read our Ethical and Environmental Policy

Visit our London store twoodle co natural home scents 1

Safety – CLP

To ensure the best quality and the highest safety standards all our scent blends are independently tested by a substances and mixtures specialist to strict EU safety standards (CLP). Read our Essential Oil Safety & CLP policy. What is CLP?

Safety – Candles

We take candle safety very seriously and have innovated a unique safety feature. All our candles come with a safety clasp fitted to the bottom of the wick to stop the candle burning too low. This prevents the common problem of the flame causing the glass to explode.

Safety – Synthetics

All our products are free from synthetic chemicals, including: Synthetic Fragrance/Aroma/Parfume, Petro-chemicals, Parabens and Phthalates, Petrolatum and Paraffin, and dyes. We do not use any carcinogenic or harmful essential oils or absolutes.

Fun Fact: The name Twoodle is a portmanteau of founder Tim’s name, Tim Rundle-Wood.

Customer Feedback

Love the story behind this company and all the scents they carry. My wax scents have lasted for ages, I will definitely buy here again 🤍
Kay Simpson
Kay Simpson
Best candles I've ever used-- lovely range of natural scents, eco-friendly, vegan & last a good amount of time, very much worth the price. Nice to support an independent business & the shopkeeper was friendly and informative.
Beautifully presented shop with a wonderful selection of scents, candles etc. Great customer service and excellent natural products😃😃😃
Sally Cameron
Sally Cameron
Delightful gifts and excellent service.
Birgit Niederhauser
Birgit Niederhauser
I absolutely love coming to Twoodle! The staff is very welcoming and friendly. Fantastic experience
Judy McGregor
Judy McGregor
My daughter ordered us both a scented ornament and having received them in a matter of days I am thrilled! I have Sleepy Cotton which is going in my room to spread it's gorgeous aroma & relax me at night. The ornament is beautifully presented in a lovely box & has eco glitter & flower buds. I I will certainly be ordering from Twoodle & Co again. I'm so happy to have found such a fabulous company
Bought a couple of candles for the wife for Xmas. Not the cheapest, but very nice. Friendly people, great service.
Christine Lewis
Christine Lewis
I ordered a gift from Twoodle Co via its Etsy page and was not disappointed! I'm a sucker for anything that eschews synthetic ingredients in favour of natural products and so this company ticks all my boxes. The order was despatched promptly and delivered in good time, Christmas rush notwithstanding. It was beautifully packaged and wrapped and smelled divine! I am sure the intended recipient will love it as much as I do and I will most certainly order from Twoodle Co again.