Tim Rundle Wood and Henry Twoodle Co Natural Home Scents

Founders Story

Twoodle Co was born as a result of a near tragedy, as founder Tim Rundle-Wood explains: “We moved into a new flat and to make it more homely I purchased Reed Diffusers from the local supermarket and put one n each room. Henry (Tim’s Spanish Water Dog) followed me around trying to get a sniff at what I was doing, so, not thinking anything of it, I let Henry sniff the Reed Diffuser, within seconds I knew something was wrong”

Unbeknown to Tim, the Reed Diffusers he had purchased were full of toxic synthetic chemicals that can be fatal to pets.

Tim and Henry outside the Shoreditch Store Summer 2020 Twoodle Co Natural Home Scents

“Henry began acting very strangely, so I tried to comfort him and saw that he was frothing at the mouth. He seemed to be frozen to the spot, so I tried to move him and he gave out a blood curdling squeal – it was at that point that I knew this was serious, so I called the vets imminently”

Henry was put into an induced coma and after a week being expertly cared for, he pulled through and was well enough to come home.

Tim was told by the vet that Henry had suffered from toxic inhalation, caused by sniffing the synthetic Reed Diffuser directly and so he decided to investigate.

Tim and Henry inside the Shoreditch Store Twoodle Co Natural Home Scents

“I unearthed a shady world of synthetic fragrances mixed with nasty chemicals such as hormone inhibitors and petro-chemicals, all hidden legally under words like Fragrance, Aroma and Parfume. This shook me to the core and I’d been let down by the brands I trusted, as I felt mislead by their packaging and marketing, which made me believe these products were made of natural ingredients”.

Click here to see the list of almost 4000 chemicals that are allowed to be legally hidden.

This prompted Tim to design his own natural scents, each of which are inspired by his happiest memories, and created using essential oils.

Visit our London store twoodle co natural home scents

Our Vision

Our vision is to create scents that go back to the way things should be – natural, by challenging the world of synthetic fragrance and hidden chemicals. We will lead the way by being 100% transparent with our ingredients.

100% Natural Ingredients

We only use 100% natural ingredients. All our scents are made using essential oils and absolutes and all bases are made from vegetable waxes (candles) and vegetable glycerine (Room Diffusers and Room Sprays) and any decoration are food grade ingredients (such as flower petals) and all our glitter is biodegradable Cosmetic EcoGlitter. These glitters are produced using a special biodegradable film which is taken from sustainable and responsibly sourced plant extracts. The main ingredient is a plant cellulose, derived from sustainably farmed eucalyptus trees.

100% Ethical

We are an ethical brand through and through. All our materials and ingredients are certified cruelty free and vegan by PETA and are free from all animal and insect ingredients/processes and no animal testing takes place at any point of production. Our products are vegan by design. All our ingredients and materials are ethically sourced, we make sure all the producers of our raw materials and ingredients are paid a fair wage. Our U.K. team based in London are paid the London Living Wage as we believe our work force should be paid fairly.

Read our Ethical and Environmental Policy

Visit our London store twoodle co natural home scents 1

Safety – CLP

All our scent blends are independently tested to strict EU safety standards (CLP) by a substances and mixtures specialist to ensure the best quality and the highest safety standards. Read our Essential Oil Safety & CLP policy. What is CLP?

Safety – Candles

We take candle safety very seriously and have innovated a unique and new safety feature. All our candles now come with the bottom of the wick fitted with a safety clasp to stop the candle burning too low. This prevents the common problem of the flame causing the glass to explode.

Safety – Synthetics

All our products are free from all synthetic chemicals, including: Synthetic Fragrance/Aroma/Parfume, Petro-chemicals, Parabens and Phthalates, Petrolatum and Paraffin and Dyes. We also don’t use any carcinogenic or harmful essential oils or absolutes.

Fun Fact: The name Twoodle is a portmanteau of founder Tim’s name, Tim Rundle-Wood.

Customer Feedback

Birgit Niederhauser
Birgit Niederhauser
I absolutely love coming to Twoodle! The staff is very welcoming and friendly. Fantastic experience
Judy McGregor
Judy McGregor
My daughter ordered us both a scented ornament and having received them in a matter of days I am thrilled! I have Sleepy Cotton which is going in my room to spread it's gorgeous aroma & relax me at night. The ornament is beautifully presented in a lovely box & has eco glitter & flower buds. I I will certainly be ordering from Twoodle & Co again. I'm so happy to have found such a fabulous company
Bought a couple of candles for the wife for Xmas. Not the cheapest, but very nice. Friendly people, great service.
Christine Lewis
Christine Lewis
I ordered a gift from Twoodle Co via its Etsy page and was not disappointed! I'm a sucker for anything that eschews synthetic ingredients in favour of natural products and so this company ticks all my boxes. The order was despatched promptly and delivered in good time, Christmas rush notwithstanding. It was beautifully packaged and wrapped and smelled divine! I am sure the intended recipient will love it as much as I do and I will most certainly order from Twoodle Co again.
William Ford
William Ford
Love Twoodle and their organic, natural candles and scents. Minimalist packaging, chic products and of course the inimitable Tim who is the founder and explained each of the scents to me very clearly. My Christmas is sorted!
Jennifer W Miller
Jennifer W Miller
I just love everything about this brand! The products are truly beautiful and the customer service is second to none. The brand ethos is everything I stand for and I hope other brands would take a leaf out of the Twoodle book. The Summer Orchard room diffuser is one of my favourites and the limited edition Tropical Rainbow Candle is still burning strong. I will return Twoodle! Thank you so much! Jxxx
Emma C
Emma C
Lovely small business with 100% natural, non toxic, vegan products.
Roman Reckling
Roman Reckling
Fantastic products and lovely staff, absolutely recommendable!
Sandy Moffat
Sandy Moffat
Eye catching hidden treasure just off Brick Lane. First time to the area yesterday and this shop sits very comfortably in its trendy surroundings. Great ethics, understanding the owners story is important. We must do our bit to be more sensitive to our pets and what harms them in out home environments. Handmade, plastic free and naturally smells incredible.
Chris Portou
Chris Portou
Truly amazing place. Fantastic local business. Passionate staff - he was the owner. Great supplies and accessories. A true gem